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PEDAL HAUS

Identity and environmental design for Tempe, Arizona's cycling enthused brewery.

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With a history rooted in cycling and European brewing practices, the “badge” represents the many aspects that help define its culture.

A badge shape references cycling culture, a jack rabbit adds some local flavor, and the mountains in combination with the North Star embody the spirit of adventure.

 
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A diverse palette of alternate brand marks are peppered throughout the brewery.

Even simple coasters expand the brand narrative with an array of alternate icons.

 
 
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